Project+Overview

Brainstorm: What do you know about how movie trailers persuade you to want to see a movie?

Unit question discussion:
 * 1) Why do people read books?
 * 2) What influences what we choose to read?
 * 3) How do advertisers affect customers' choices?

Content question discussion:
 * 1) What are some characteristics of effective persuasive advertising?
 * 2) How can we use what makes advertising effective to promote our books?
 * 3) What is it about the book (plot, character, conflict, etc) that is important to convey to potential readers?
 * 4) How can technology be used to create a tool to advertise a book in a format similar to a movie trailer?

Student tasks:
 * 1) Read a fictional novel of their choice.
 * 2) Learn to locate and cite images and music legally.
 * 3) Gather images and phrases which encapsulate the exciting points about the book WITHOUT GIVING AWAY TOO MUCH ABOUT HOW IT ENDS
 * 4) Plan a book trailer using storyboarding technique used in movie making.
 * 5) Learn to use Animoto, a new technology tool, to create a digital book trailer.
 * 6) Critique the book trailers of your peers using the constructive criticism model.
 * 7) Share your trailers with several audiences (class, another school, local book club).